FLX adds seven new asset managers as Covid prompts distro review – Fund Intelligence

CEO and founder Brian Moran says a further 25 companies are in ‘late stage discussions’

FLX Distribution has signed seven new asset management firms to its distribution platform, with the shift to remote working acting as a catalyst to encourage new firms to rethink their approach to distribution, according to CEO and founder Brian Moran.

“You never want to have the word ‘good’ associated with Covid because it’s not,” he said. “However, what Covid introduced to the world, is productivity increases at a level that we
might never had seen otherwise.”

Moran said that the company has now surpassed its three-year target inside fifteen months, with a total of 21 firms representing $32bn assets now on the platform, since it launched in
December 2019.

The latest firms to join the platform are Alpha Asset Advisors, Axio Financial, Destra Capital, Matrix Asset Advisors, Northeast Investors Trust, Palisade Capital Management and Spouting Rock Asset Management.

The company’s prospect pipeline has at least 25 firms in ‘late stage discussions’ and more than 125 interested parties in total.

Four of the investment managers joining the platform serve specific niches in the investment market.

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