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FA Online: How Financial Advisors Can Use Video to Market in the Attention Economy


In a world of information overload, financial advisors face a significant challenge in holding the attention of clients and prospects. According to a Microsoft study, the average adult now has an attention span of just eight seconds, highlighting the crucial need for content that is engaging, differentiated and results oriented. High-quality video content has thus emerged as a powerful tool for advisors to deliver their message succinctly and stand out in a crowded market.

Matt Novello, Head of FLX Media, shares how professional and authentic videos can help financial advisors:

  • Share their unique value prop
  • Deliver messages efficiently
  • Deliver customized client communications at scale

Interested in harnessing the power of video to propel your firm forward? Contact us at [email protected]