Ignites – Scale, Relevance, Access: How Distribution is Changing by Brian Moran
11.05.21
Scale, relevance, access: how distribution is changing
Distribution of financial products and services in the asset management industry is changing quickly. The pandemic, technology, competition and innovation are driving this evolution. Gone are the days of minimal barriers to entry, formulaic approaches, hiring just a single salesperson, or relying on performance or product structure alone to carry the ball.
Distribution today increasingly requires a comprehensive approach that draws upon many tactics and is strategically deployed in a firm-specific approach. Successful distribution is complex and expensive. Firms need to tap discretionary budgets so that all aspects of distribution are addressed, in a way that the firm can fiscally sustain.